Google loses fight against $2.7 billion EU antitrust fine

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Google has lost its appeal against a €2.42 billion fine from the European Commission for unfairly promoting its own shopping service over smaller competitors.

The fine, issued in 2017, penalized Google for abusing its dominant position in the market. The European Court of Justice upheld the decision, confirming that dominant companies are not allowed to hinder fair competition.

This ruling is part of a series of antitrust cases against Google, with the company facing €8.25 billion in fines over the past ten years.

Google has also appealed against rulings related to its Android operating system and AdSense advertising services, with further judgments pending.

In addition, Google is currently battling charges that could force it to sell parts of its adtech business, as EU regulators accuse the company of favoring its own advertising services over others. This could lead to more significant changes for the tech giant in Europe.

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