Interswitch’s New Campaign Showcases Fintech’s Human Impact Across Africa

Interswitch, a leading digital payments and commerce company in Africa, has launched a new Masterbrand campaign that emphasizes its behind-the-scenes role in enabling daily life across the continent. Titled “Never Stop,” the campaign was unveiled during an immersive event at the Interswitch Innovation Lab in Victoria Island, Lagos. The launch was more than just a media affair—it was styled as an emotional and sensory storytelling experience.

Cherry Eromosele, Executive Vice President of Marketing and Communications at Interswitch, described the campaign as a “cultural moment” rather than a traditional brand film. She emphasized that the commercial reflects Interswitch’s mission to empower dreams and enable progress by powering key sectors like healthcare, education, transportation, energy, and small businesses. The goal, she said, is to humanize the technology that powers Africa’s digital economy.

A distinctive aspect of the campaign is its deliberate use of human storytelling over artificial intelligence tools. Tomi Ogunlesi, Divisional Head of Brands and Storytelling, explained that the company prioritized authentic human narratives to forge deeper emotional connections with audiences. The commercial, created entirely by African creatives, focuses on real people—commuters, traders, students, mothers—whose lives are quietly improved by Interswitch’s infrastructure.

The ad seeks to affirm Interswitch’s broader impact, not just as a tech solution provider but as a culturally relevant brand driving inclusive progress. The company underscores that while its services may be largely invisible, they are always present, enabling the “moments that matter” and supporting the continent’s collective pursuit of better living.

Since the campaign’s release, it has resonated strongly across digital platforms, drawing praise for its emotional depth and authentic portrayal of African life. As Interswitch marks over 20 years of innovation, this campaign signals a refreshed commitment to human-centered branding and reinforces its standing as a vital player in Africa’s fintech evolution.

Source: Punch