VDL Technologies Sets Sights on Africa, Europe Expansion Amid Nigeria’s Economic Pressures

VDL Technologies has unveiled plans to expand its operations across Africa and Europe as it looks to scale beyond Nigeria’s challenging economic climate. The Lagos-based digital solutions company said its flexible business model has helped it manage policy risks and foreign exchange pressures, positioning it for growth in new markets.

Speaking at a press briefing in Lagos, Founder and Chief Executive Officer, Oluwarotimi Fasuyi, said the company is targeting African countries, particularly in the Middle East and North Africa, as well as Europe and parts of North America with strong Nigerian communities. He noted that these regions offer opportunities to leverage VDL’s gaming and mobile platforms while tapping into familiar markets abroad.

Founded a decade ago, VDL provides real-time analytics and digital services to companies in fast-moving consumer goods, finance, retail, energy and transportation, while also working with government agencies and healthcare providers. Its services range from consumer intelligence and mobile marketing to payment solutions, shortcode services, corporate ringback tunes and gamification through its Markov Games AI platform.

Fasuyi explained that VDL’s skill-based games are designed to blend education with entertainment, citing its “50-50” game that teaches Nigerian culture and history. Looking ahead, the company plans to introduce Internet of Things products and expand its education and payment solutions, using SMS and USSD technology to promote financial inclusion across underserved markets.

Despite its growth, the company faces challenges from foreign exchange volatility and policy uncertainty, particularly as cloud services are paid for in dollars while revenue is earned in naira. Fasuyi said VDL relies on forecasting, scenario planning and internal funding to manage risks, adding that staff welfare, training and work-life balance remain central to its long-term strategy as it prepares for global expansion.

source: punch