Google Blocks 5.1 Billion Harmful Ads, Calls for Global Collaboration Against Online Threats
In its 2024 Ads Safety Report, Google revealed its significant efforts to combat online threats, blocking 5.1 billion harmful ads and restricting another 9.1 billion globally. The company emphasized the role of artificial intelligence (AI) in detecting and removing scams, misinformation, and fraudulent activities. Google also suspended over 39 million advertiser accounts, many before they could even publish an ad. General Manager for Ads Safety, Alex Rodriguez, highlighted AI’s ability to proactively safeguard the internet, preventing bad actors from reaching users.
One key area of focus was the fight against scams in various regions, including Nigeria, where fake ads and public figure impersonation scams had become widespread. Google updated its Misrepresentation policy and took down over 700,000 scam-related advertiser accounts, resulting in a 90% reduction in impersonation scams. The company stressed the importance of trust and safety, particularly as the digital landscape in Africa and beyond continues to evolve.
Ahead of the 2024 elections, Google strengthened its efforts by expanding election ad transparency. Political advertisers were required to verify their identities and disclose their funding sources, leading to the removal of more than 10 million election-related ads for non-compliance. Google also launched over 50 improvements to its AI models to address complex challenges in ad safety, ensuring a more secure environment for small businesses, digital creators, and users worldwide.
Beyond technology, Google remains committed to working with regulators, consumer protection agencies, and industry partners to anticipate and tackle emerging online threats. The company also announced the rollout of its Veo 2 AI-powered video generation model, signaling its response to the growing competitive landscape in generative AI video technology. This move positions Google as a strong contender in the AI video space, competing with platforms like OpenAI’s Sora.
Source: Guardian