Norfund and 54 Funding Provide SAMANU with Growth Capital.

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SAMANU is a platform firm that competes in the primary FMCG sub-sectors in Ethiopia with well-known brands (Tena Edible Oils, 555 and Aura Soap & Detergents, and Chef Luca wheat products).

With its investment, Norfund will support the development of a new solvent extraction facility for its refineries to create edible oils based on locally obtained sesame, sunflower, and soya beans.

The corporation plans to build sizable oilseeds clusters in Ethiopia over the next six years, generating jobs for 200,000 smallholder farmers, in order to ensure that there is enough volume of locally produced oilseeds for its refineries.

We firmly believe that Ethiopia has great potential for local food production, and Norfund is looking forward to working closely with SAMANU’s management team and 54 Capital to put those chances into action.

 SAMANU is already home to some of Ethiopia’s leading FMCG brands and has ambitious plans to expand its product offering to meet the rising demand for high-quality locally produced brands. The investment, Norfund’s first in manufacturing in Ethiopia, signals strong institutional backing for the platform.


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