Africa Prudential Plc has appointed Mrs Zubaida Rasheed as an independent non-executive director.
The firm in a regulatory filing with the Nigerian Stock Exchange said the appointment was to strengthen the company in its digital transformation drive as it pivots from its core registrar business to providing digital solutions and technology services.
Although her appointment was effective February 24, it is subject to the approval of the Securities and Exchange Commission.
Chairman, Africa Prudential Plc, Eniola Fadayomi, said, “On behalf of the board and management of Africa Prudential Plc, I am pleased to welcome Zubaida to the board.
“Zubaida’s track record demonstrates and embodies our company core values of execution, excellence, and enterprise, and I remain confident that this well-deserved appointment will further strengthen Africa Prudential Plc’s position as the regional industry leader across board, and in particular, in automation, innovation, investor relations, business support solutions and customer experience.”
Commenting on her appointment, she said, “I am honoured to accept this new appointment as an independent non-executive director at Africa Prudential Plc.
“The company has been at the forefront of product innovation, within and outside the investor services’ space in Africa and I am committed to working to take Africa Prudential Plc to greater heights.”
The company said Zubaida was a technocrat with over four decades’ experience in public and private sectors.
She worked with NITEL Plc for 23 years, rising to the position of executive director.
She gained experience in Corporate Strategic Management of Human and Material Resources and was responsible for the overall marketing portfolio of the organisation up to its time of privatisation
Since 2008, she has been the Chief Executive Officer of Zaiydah Haleem Resources Nigeria Ltd, a private company involved in training programmes, consultancy and supplies.
She is equally serving as Deputy Coordinator of Technical Working Group for the preparation of Medium-Term National Development Plan 2021-2025 & Nigeria Agenda 2050 (Business Environment, Trade, Competitiveness and Product Space Mapping), the statement said.
Zubaida obtained a bachelor’s degree in economics from Ahmadu Bello University in 1977.
She is currently a member of the Board of Directors of the Nigeria Internet Exchange Point, which is an organisation responsible for allowing network operators, Internet Service Providers and content providers to exchange Internet traffic between their networks, utilizing peering agreement thus keeping the traffic within Nigeria.
Other organisations where she serves at the board level are the Isa Wali Empowerment Initiative, a non-governmental and non-profit organisation aimed at transforming the lives of the most vulnerable.