For years, Instagram has been synonymous with travel and experiences. Its users fill their feeds with carefully filtered and cropped photos of exotic locations and colorful venues. But now, from his plywood-lined garage, Mosseri, Instagram’s CEO, is telling his users to do what he’s doing: stay at home.
Over the past week the company launched a dedicated “Stay at Home” tab featured prominently in the Stories section at the top of its feed. As the name suggests, the feature offers a way for users to share updates on their stay-at-home life at a time as people in vast parts of America and across the world have essentially been not to go outside except for essentials to limit the spread of the coronavirus. And it might actually help raise awareness of the need to stay in. Mosseri revealed Tuesday that the “Stay at Home” Instagram stories were so popular it almost crashed the site in the hours after it went live.