The National Information Technology Development Agency (NITDA) has highlighted the immense growth potential of Nigeria’s creative economy, projecting that it could surpass $13 billion in the coming years. Speaking at the Moment 2026, Africa’s Convergence of Creators, Director General Kashifu Inuwa, represented by Dr Ayodeji Eniola, emphasized that the intersection of technology and creativity is central to this expansion.
Currently valued at over $9 billion, Nigeria’s creative sector—encompassing music, film, design, and digital content—is evolving from cultural expression into a major economic force. “Nigeria has always been a nation of storytellers, musicians, filmmakers, designers, and innovators. Today, this creativity has become a powerful economic engine,” Inuwa said.
Central to NITDA’s strategy is digital talent development, with initiatives like the 3 Million Technical Talent (3MTT) program equipping young Nigerians with skills in animation, visual effects, game development, and digital media. By preparing the next generation of creators, the Agency aims to position Nigeria competitively in the global creator economy.
Inuwa also outlined key infrastructure efforts supporting this growth, including the National Sovereign Cloud Initiative for secure computing and Project BRIDGE to expand broadband access nationwide. These initiatives, coupled with strong regulatory frameworks on cybersecurity and data protection, are designed to safeguard intellectual property and enable safe participation in the digital ecosystem.
Finally, the DG stressed that emerging technologies such as artificial intelligence, supported through the National Centre for AI and Robotics (NCAIR), are unlocking new opportunities for creators to innovate in content production and storytelling. He urged young Nigerians to view their creative work as not only cultural expression but also economic opportunity and national influence, reinforcing NITDA’s commitment to sustainable growth in the creative sector.
source: techeconomy