Wear It All Luxury, the high-end fashion brand led by entrepreneur Sodiq Babatunde Rufai, has officially expanded its footprint with the grand opening of a new boutique in Abuja. This move comes four years after the successful relaunch of its flagship store in Lekki, Lagos, and signals the brand’s commitment to widening its reach within Nigeria’s luxury fashion scene.
The Abuja boutique, situated in the upscale Wuse 2 district, was unveiled on May 22, 2025, with a lavish ceremony attended by major figures from fashion, entertainment, and business. Afrobeats superstar Davido headlined the guest list, lending celebrity flair to the event and drawing significant media attention.
Positioned in the heart of Nigeria’s capital, the boutique promises an elite shopping experience, offering curated designer pieces, personalized service, and the brand’s own luxury label. The store aims to serve Abuja’s fashion-forward clientele with the same sophistication Wear It All Luxury is known for in Lagos.
Speaking at the event, Rufai emphasized the importance of the launch as a symbol of Nigerian fashion’s resilience and growth. He described the boutique not merely as a retail space but as part of a broader vision to lead the luxury fashion movement across the country.
Industry observers view the Abuja launch as a key development in Nigeria’s evolving fashion landscape. With its focus on premium offerings and refined customer experience, Wear It All Luxury continues to position itself as a dominant force in West African fashion.