Dangote Crowned Africa’s Most Admired Brand for Eighth Consecutive Year
Dangote Industries Limited has once again solidified its reputation as a continental powerhouse after being named Africa’s Most Admired Brand for the eighth consecutive year in the Brand Africa 100 rankings. The recognition was announced at the 16th Brand Africa awards ceremony held in Addis Ababa, Ethiopia, where the group also maintained its position as Africa’s leading industrial brand.
The ranking, which is based on a 2026 consumer survey conducted across 30 African countries covering over 85% of the continent’s population and economic activity, evaluated brand influence, public perception, and relevance across various industries. In the results, Dangote topped the aided recall category, outperforming major brands such as MTN and Vodacom, while also ranking second in spontaneous recall among African brands.
Brand Africa credited Dangote’s continued dominance to its strong presence across key sectors of the African economy, including cement, fertiliser, petrochemicals, energy, sugar, salt, packaging, and logistics. The company also ranked second among brands seen as making a positive contribution to society, the environment, and people’s welfare.
Despite the progress of African-owned companies, the report highlighted a significant gap, noting that only 15% of the top 100 most admired brands are African. Brand Africa founder, Thebe Ikalafeng, emphasized the need for stronger support for homegrown brands, stating that African industrial champions like Dangote must be deliberately supported to strengthen economic growth and global competitiveness.
The recognition adds to Dangote Industries’ growing list of accolades, including its induction into the Brand Africa Hall of Fame. The latest honors also spotlighted key figures within the company, including Group Chief Branding and Communications Officer Anthony Chiejina, named among Africa’s top 100 influential CMOs, while Aliko Dangote himself received a Lifetime Achievement Award for his contribution to industrialization and private-sector development across Africa.
source: punch