Nigerians spend N1.54tn on beer, others in nine months

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Nigerians spent an estimated N1.54 trillion on beer and other non-alcoholic drinks in the first nine months of 2025, highlighting the scale and resilience of the country’s brewing industry despite inflationary pressures. This figure emerged from an analysis of unaudited financial statements released by major listed brewers, including Nigerian Breweries Plc, International Breweries Plc and Champion Breweries Plc.

Leading the pack, Nigerian Breweries Plc recorded net revenue of N1.05 trillion for the period ended September 30, 2025, a significant jump from N710.87 billion a year earlier. Although production and operating costs remained high, the company posted a profit after tax of N85.51 billion, marking a sharp turnaround from a loss recorded in 2024 and signaling a return to sustained profitability.

International Breweries Plc also delivered a strong performance, generating N472.57 billion in revenue during the nine-month period, up from N343.45 billion in 2024. The brewer reversed previous losses to post a profit after tax of N57.83 billion, supported by improved sales volumes and pricing, even as marketing, distribution and administrative expenses increased.

On a smaller scale, Champion Breweries Plc reported revenue of N21.44 billion, compared with N14.02 billion in the same period last year. The company posted a profit after tax of N2.05 billion, reflecting improved operational efficiency and steady demand across its distribution channels, despite higher cost of sales and logistics expenses.

Industry analysts say the figures underline the enduring strength of Nigeria’s beer market, driven by brand loyalty and wide distribution networks. However, experts caution that strong sales alone do not automatically translate into broader economic gains, noting that real economic impact depends on value creation, efficiency and local input. Still, the results suggest brewers are adapting to shifting consumer behaviour and rising costs while maintaining their grip on one of Nigeria’s most competitive consumer markets.

source: punch 

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