Nokia Modifies Logo

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While the manufacturer of telecom equipment concentrates on ambitious expansion, Nokia revealed plans to alter its brand identity for the first time in over 60 years, complete with a new logo.

Depending on the purpose, the previous logo’s signature blue color has been replaced with a variety of colors.

On the eve of the annual Mobile World Congress (MWC), which begins in Barcelona and lasts until March 2, Lundmark devised a three-stage strategy in 2020 after assuming leadership of the faltering Finnish business. The stages were reset, accelerate, and scale.

Nokia continues to strive to expand its service provider sector, where it provides telecom firms with equipment, its main focus is now to sell gear to other businesses. Nokia plans to review the growth path of its different businesses and consider alternatives, including divestment.


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