Elon Musk just passed the 100 million follower mark on Twitter. This made him the sixth user on the platform to reach a nine-digit follower count. Musk hit the milestone sometime between June 26th and June 27th, gaining over 150,000 followers between the two days. As of this writing, Musk now has 100,059,886 followers.
First is the obvious fact that Musk is currently buying Twitter for $44 billion. This put him in the unique position of being the only leader of a major social media network who’s actually good at using their social media network. In contrast, Meta CEO Mark Zuckerberg’s Facebook page is broadly a feed of press releases. While Instagram head Adam Mosseri has a similarly saccharine presence on the platform he manages.
It’s honestly remarkable how different Musk’s Twitter usage is from the five other accounts to have hit the 100 million follower mark. Barack Obama’s account posts frequent updates, but they’re every bit as considered and presidential as you’d expect. While Rihanna, Katy Perry, and Cristiano Ronaldo have the kinds of Twitter presences that could only come from the collective brain of a professionally trained communications team. To his credit, I’d believe that Justin Bieber’s account is managed by the man himself.
The second interesting aspect of Musk’s hitting 100 million followers is the question. How many of these accounts are real and how many are fake? Twitter has consistently estimated that less than 5 percent of the accounts on its platform are bots. But Musk has voiced concerns that the number could be far higher. He has threatened to walk away from his deal to buy Twitter. If the company doesn’t provide more proof for its numbers.
Normally a prolific tweeter, Musk has hit the 100 million milestones after not tweeting for almost a week. His last post that wasn’t a reply to someone else was from June 21st. And apparently showed gas priced at $7.11 at 7-Eleven.