Football superstar and six-time Ballon d’Or winner, Cristiano Ronaldo, has signed an exclusive multi-year nonfungible token (NFT) partnership; with the world’s largest cryptocurrency exchange by market volume, Binance. The collaboration aims to introduce soccer fans to the Web3 ecosystem through global NFT campaigns.
In the announcement, Binance noted that the agreement involves creating a series of NFT collections with Ronaldo.
Changpeng Zhao, the CEO and founder of Binance, praised Ronaldo’s accomplishments in soccer and mentioned that; the athlete has “transcended sport to become an icon in multiple industries.”
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Zhao said that the Binance team is excited to give Ronaldo fans “exclusive engagement opportunities to connect with Ronaldo”. As they own pieces of the NFT collections.
The partnership will help create a fan-centric economy, providing an unprecedented opportunity for fans. And Ronaldo’s community to own an iconic moment in sports history.
The NFT programs will provide exclusive experiences and engagement opportunities for fans all over the world to connect with Ronaldo; building a new Web3 community entirely around sports fandom.
The announcement also underlines Binance’s commitment to supporting global football, complementing existing partnerships with the Argentine Football Association, the Brazilian Football Confederation as well as professional sports clubs S.S. Lazio (IT) and FC Porto (PT).
This is not Ronaldo’s first rodeo in the cryptocurrency space.
With confidence, Zhao noted that it’s his third crypto winter and Binance’s second encounter with this type of market situation, implying that the team knows how to navigate their way in a bear market.
Apart from this, the Binance CEO said that they will use this as an opportunity to hire top talent who are available during this time as he stated that there are 2,000 open position Binance is ready to fill.