Chinese Province Summons Five E-Commerce Firms Over Livestreaming

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A consumer protection organisation in China’s Zhejiang Province on Thursday summoned five online platforms.

The platforms are Alibaba Group’s Taobao, Pinduoduo and JD.com over livestreaming irregularities during the Singles’ Day shopping festival.

Short video-sharing and livestreaming platforms Kuaishou and ByteDance’s Douyin, the Chinese version of TikTok, were also summoned.

The consumer protection organisation said there were irregularities with nearly 30% of livestreamers during Singles’ Day, while almost 40% of the products sold during the livestreams failed to meet national standards.

– Reuters

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