Social media platform Parler said on Monday it will expand its business into non-fungible tokens (NFT), in a move that underpins the rapid growth of the digital asset in recent months.
NFT is a digital asset usually bought with cryptocurrencies or in dollars, encompasses everything from images, videos to text.
The ownership record is tracked on the blockchain, which serves as a public ledger allowing verification of NFT’s authenticity.
Traded since around 2017, NFTs initially gained popularity in early 2021 and then around August.
Last week, former U.S. first lady Melania Trump launched an NFT and blockchain technology venture, which was spearheaded by Parler.
– Reuters