Meta, the parent company that oversees Facebook, Instagram and Messenger has reinforced commitment to protecting underrepresented groups across the three platforms.
The company said it is blocking advertisers from using detailed ads that depict engagement in sensitive areas like race or ethnicity, religious views, political beliefs, sexual orientation, health, amongst others effective from 19th, January 2022.
Emphasizing that the detailed targeting options are not necessarily in the form of physical characteristics or personal choices but on what advertisers think users might be interested in based on activity.