Rolls Royce Launches New Brand Amid Market Enthusiasm

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Rolls-Royce Motor Cars Lagos has announced the debut of the latest brand under its Black Badge model, Ghost, amid enthusiasm in the luxury car market.

A statement quoted the company’s General Manager, Marketing and Corporate Communications, Abiona Babarinde, as saying that the new 6.75 litre V12 engine Black Badge Ghost delivers increased power and torque at 600 horse power and 900 newton metres respectively.

It said the drive train and chassis had been re-engineered for more urgent performance and the car came with a “bespoke” alloy wheel with carbon fibre barrel.

The Chief Executive Officer, Rolls-Royce Motor Cars, Torsten Müller-Ötvös, was quoted as saying, “After considerable internal debate, Rolls-Royce announced that it would create an officially sanctioned response to a new kind of client: a permanent bespoke treatment to its motor cars named Black Badge. These products, which were launched in 2016, would be darker in aesthetic, more urgent in personality and dramatic in material treatment.

“In the five years since Black Badge became publicly available, this bold family of motor cars has come to symbolise the pinnacle of a new type of super-luxury product, setting in motion a shift across the wider luxury industry. Subsequently, nearly all luxury makers create products that seek to capture the Black Badge spirit.
– Punch

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