Chartered Institute of Stockbrokers To Hold Session On Marketing Magic: The Art Of Marketing In Digital Age For It’s Member
The Chartered Institute of Stockbrokers has said it plans to hold a capacity building session on modern techniques of marketing financial products and services for its members.
A statement from CIS said that the event themed ‘Marketing magic: The art of marketing in digital age’, would hold later in September.
It stated that the training was not limited to securities dealers alone but every individual that deals with products and services.
The statement said, “The capacity building is consistent with our members’ continuing professional development. Participation of our financial members is free. the course shall be recorded as part of their required points for MCPD.
“Managing customers is at the core of every business. Market dynamics change every day. Every business organisation requires patronage of its products and services. Our members should key into the techniques of marketing financial products and services in the digital age. They should be exposed to the fundamental roles of the media in digital marketing and how to establish customer empathy.
“They must understand new concepts to enable them develop new thinking in this regard. The capacity building shall be highly interactive and lazed with case studies.”He called on the government to ensure food sufficiency in the country and help farmers boost their capabilities.