Here Are The Major Brands That Have Pulled Ads From Facebook

0 324

Since an advertising boycott of Facebook Inc. was organized in mid-June, a veritable Who’s Who of major brands have either added their names to the #StopHateForProfit campaign or otherwise pulled their ads.

Facebook makes almost all of its revenue via advertising. Still, analysts are expecting the company to take a less-than-5% revenue hit due the boycott. The social-media giant has more than 8 million paying advertisers, Rohit Kulkarni, executive director at MKM Partners, noted this week in a note to clients.

Civil rights groups have called on large advertisers to pause their Facebook advertising for the month of July, to protest what they say is the company’s inability to properly rein in racist and violent content and misinformation.

Facebook shares FB, +2.91% are down 2.4% over the past month, but are up nearly 11% year to date, compared to the S&P 500’s SPX, +1.54% 4% decline this year.

Of the nearly 300 companies worldwide that have joined the ad boycott, some of the most prominent include:

Adidas AG ADDDF, +2.06%


Ben & Jerry’s Homemade Holdings Inc.

Beam Suntory Inc.


Blue Bottle Coffee Inc.

Blue Shield of California


Clorox* CLX, +0.82%

Coca-Cola Co. KO, +0.72%


Denny’s Corp. DENN, -1.27%

Diageo plc DGEAF, +2.68%

Eddie Bauer LLC

Eileen Fisher

Ford Motor Co. F, +1.16%

Hershey Co. HSY, +1.57%

Honda Motor Co. HMC, -0.07%

HP Inc. HPQ, +1.75%


Levi Strauss & Co. LEVI, +1.20%

Magnolia Pictures

Massachusetts Mutual Life Insurance Co.

Microsoft Corp. MSFT, +2.55%

Patagonia Inc.


Pfizer Inc. PFE, +0.18%

Puma SE PMMAF, +2.02%

The North Face

Recreational Equipment Inc.

SAP SAP, +1.13%

Starbucks Corp. SBUX, +0.15%

Upwork Inc. UPWK, +1.40%

Unilever UL, -0.70%


Verizon Communications Inc. VZ, +0.80%

Vertex Pharmaceuticals Inc. VRTX, +1.79%

— Market Watch

Leave A Reply

Your email address will not be published.

%d bloggers like this: