It is, to be sure, the very definition of talking your book. But the founder and chief executive of meat substitute maker Impossible Foods, Patrick Brown, made a bold claim in an interview with CNBC’s Jim Cramer. This is why I think people are increasingly aware plant-based products are going to completely replace the animal-based products in the food world within the next 15 years. That’s our mission. That transformation is inevitable.” Impossible Foods CEO Patrick Brown There is, to be fair, a way to go, even with the growth for companies like Impossible Foods and rival Beyond Meats BYND-2.52% According to the annual Power of Meat study, animal-based meat sales in the U.S. were $50 billion in 2019, compared with $760 million for their plant-based rivals. Impossible Foods on Tuesday signed a deal with Starbucks SBUX-3.09% to carry its breakfast sandwich at U.S. locations. — Market Watch Share this: Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook Share on LinkedIn (Opens in new window) LinkedIn Share on WhatsApp (Opens in new window) WhatsApp Share on Telegram (Opens in new window) Telegram Like this:Like Loading… Related Post navigation Rolling Stones Threaten To Sue Trump Over Use Of Their Music At Campaign Events More Than 30% Of Pilots In Pakistan Have Fake Licenses, Aviation Ministers Says