Meta launches Business AI Agent for 24/7 customer service — here are 5 powerful things it can do

Meta Platforms has introduced a new artificial intelligence tool designed to transform how businesses interact with customers around the clock. The new “Meta Business Agent” is built to help companies of all sizes run 24/7 operations, automating customer service, sales, and support across messaging platforms. The announcement was made at the Meta Conversations event in London, positioning the tool as a major step toward fully AI-powered business communication.

According to Mark Zuckerberg, the AI agent is designed to handle everything from the first customer inquiry to the final purchase. He explained that businesses—from small shops to global brands—can now offer always-on, personalized customer experiences without needing large support teams. The system is already being used by over one million businesses and is expected to expand further across Instagram and other Meta platforms.

One of the standout features of the Meta Business Agent is its 24/7 intelligent customer service. It can answer customer questions instantly using a business’s stored knowledge and past conversations. When a situation becomes too complex, it smoothly hands the chat over to a human agent while summarizing the discussion for quick understanding. This ensures customers are never left waiting, even outside working hours.

The AI also includes a powerful dashboard and reporting system that gives business owners daily insights into customer interactions, common inquiries, and sales trends. It connects with major tools like Shopify, Salesforce, Google Calendar, and custom APIs, enabling real-time updates on stock, pricing, and bookings. Customers can even complete payments directly inside conversations on WhatsApp, making shopping faster and more seamless. The agent also supports voice messages, allowing users to speak naturally instead of typing.

Meta says the Business Agent is designed to make business operations smoother, more responsive, and highly automated. It is now available globally and will be included in the Meta One subscription tier. As AI continues to reshape digital commerce, this move positions Meta at the center of the growing competition to dominate conversational AI in business, especially across platforms like Facebook and WhatsApp.

source: The cable