In 2025, curiosity around the world was dominated by technology, sports, and pop culture, according to Google’s annual “Year in Search” report. Unlike general searches like “weather” or “news,” the report highlights topics that saw a notable spike in interest compared to the previous year. Leading the pack this year was Google’s own AI chatbot, Gemini, reflecting the growing fascination with artificial intelligence.
Following Gemini, global users flocked to searches like “India vs England” and political commentator Charlie Kirk. Interestingly, Gemini was not the only AI chatbot to make the cut, with DeepSeek also ranking among the top ten trending searches. These trends underscore the increasing role of AI in everyday conversations and the public’s curiosity about new technologies.
News topics also drew significant attention in 2025. The top trending news search was “Charlie Kirk assassination,” followed closely by queries about “Iran” and the “US Government Shutdown.” These searches reflect how global and domestic events continue to shape public interest and online discussions.
Lifestyle and entertainment searches were equally varied. Food lovers turned to “hot honey” for sweet-and-spicy inspiration, while Marry Me Chicken and chimichurri also made the top three. In movies, “Anora” led the charts alongside “Superman” and the “Minecraft Movie,” while actors Mikey Madison, Lewis Pullman, and Isabela Merced topped searches for celebrity stars. Sports fans were focused on the “FIFA Club World Cup,” the “Asia Cup,” and the “ICC Champions Trophy,” with Paris Saint-Germain F.C., S.L. Benfica, and the Toronto Blue Jays leading searches for teams.
Podcasts and books also captured attention online. “The Charlie Kirk Show” was the most searched podcast, followed by Jason and Travis Kelce’s “New Heights” and “This is Gavin Newsom.” Bookworms, meanwhile, were most interested in Colleen Hoover’s “Regretting You,” with Rebecca Yarros’ “Onyx Storm” and Naveesa Allen’s “Lights Out” rounding out the top three. Overall, Google’s 2025 trending searches provide a fascinating snapshot of the world’s evolving interests, from AI breakthroughs to culinary cravings and blockbuster hits.
source: techcrunch