Google Play Teams Up with Verve for VerveLife 8.0: Africa’s Biggest Fitness and Tech Experience

Africa’s leading payment card brand, Verve, is taking its annual fitness festival, VerveLife, to new heights with Google Play joining as co-headline sponsor for its eighth edition. Scheduled for November 1 at Eko Hotel Convention Centre, Lagos, VerveLife 8.0 promises to deliver an electrifying mix of fitness, wellness, and technology—cementing its reputation as Africa’s biggest fitness party.

This year’s edition brings together a powerful lineup of partners, including Interswitch, Quickteller, Carloha Chery, Hygeia HMO, Pocari Sweat, and Reelfruit. The inclusion of Google Play marks a new chapter for VerveLife, introducing a dynamic digital lifestyle experience that seamlessly blends health, entertainment, and technology. Through its vast ecosystem of apps and platforms, Google Play will enable participants to integrate fitness and fun into their everyday routines.

Carloha Chery adds a luxury touch with its presence, showcasing innovation and modern automotive design to attendees, while Quickteller—Interswitch’s consumer payments platform—will facilitate smooth and secure cashless transactions throughout the event. On the wellness side, Hygeia HMO will provide free health checks and wellness tips, ensuring attendees maintain healthy lifestyles even after the event. Reelfruit and Pocari Sweat will also keep participants energised and hydrated with premium snacks and isotonic drinks.

Speaking on the partnerships, Tomi Ogunlesi, Divisional Head of Brands, Communications, Content, and CSR at Interswitch Group, described VerveLife as “a holistic lifestyle movement that goes beyond fitness.” Ogunlesi emphasized that the collaboration with Google Play and other partners reflects Verve’s mission to blend wellness, lifestyle, and technology, delivering experiences that enrich daily living.

Now in its eighth year, VerveLife has evolved into a continental celebration of health, culture, and community, attracting thousands of fitness enthusiasts and wellness advocates. With its fusion of fitness, technology, and innovation, VerveLife 8.0 aims to redefine Africa’s wellness scene—offering an inspiring, tech-driven, and community-centered experience that mirrors the modern African lifestyle. Interested participants can register and stay updated via myverveworld.com/life or follow @VerveLife_ and @Vervecard on Instagram, TikTok, and X.

Source: punch