Nigeria’s telecom sector is witnessing a new wave of disruption as technology startups in the eSIM space emerge to challenge established operators like MTN, Airtel, 9mobile, and Glo. While these major carriers now provide eSIM services through their customer centers, startups are pushing the boundaries by offering digital-first, borderless solutions that are redefining mobile connectivity.
These eSIM startups are gaining traction among frequent travelers, digital nomads, and urban consumers who value instant activation, flexible bundles, and affordable roaming options. According to tech experts, eSIMs not only simplify access to mobile data but also provide a safer alternative to public Wi-Fi, particularly in airports and other high-traffic areas.
One of the most prominent players is Maya Mobile, which has introduced Nigeria-specific travel eSIM packages offering 4G LTE connectivity, hotspot support, and automatic renewals. Other providers such as SimSavvy and MobiMatter are also capturing attention with their QR-code-based activations, eliminating the need for physical SIM cards or in-person registration—a major appeal for younger, tech-savvy Nigerians.
Beyond these, platforms like Plum eSIM, eSIMo, Eskimo, Holafly, and GigSky are competing for market share by tailoring services to both short-term tourists and long-term global users. Their offerings range from affordable daily and weekly plans to multi-year subscriptions, highlighting a clear demand for more flexible, internet-first mobile solutions in Nigeria.
Industry analysts say the rise of eSIM startups marks a significant shift in Nigeria’s telecom ecosystem. With the global eSIM market projected to surpass $16 billion by 2027, Nigerian players are well-positioned to expand beyond local adoption and capture regional growth, posing a serious challenge to traditional mobile operators in the years ahead.
Source: Business day