Bruit Costaud, a leading policy communications and government affairs firm, partnered with NexHub to amplify Nigeria’s global creative exports. The collaboration aims to leverage both organizations’ expertise to position Nigeria as a cultural powerhouse, showcasing its rich heritage through music, films, art, food, and traditions. Bruit Costaud, with its affiliation to US-based Ballard Partners, brings extensive experience in culture, tourism, and creative industries, while NexHub focuses on advancing Nigeria’s non-oil exports.
Lai Mohammed, Managing Partner of Bruit Costaud and former Minister of Information, Culture, and Tourism, emphasized the initiative’s transformative potential. He highlighted the partnership’s goal of preserving Nigeria’s cultural identity while fostering tourism and investment. Similarly, Babatunde Faleke, Managing Director of NexHub, noted the collaboration’s importance in reshaping global perceptions of Nigerian talent and heritage.
The three-year agreement is expected to generate foreign exchange, empower local creatives, and create international opportunities. It also aims to solidify Nigeria’s reputation for cultural excellence and diversity, aligning with broader goals of boosting tourism and economic growth through non-oil exports.