Universal Music Group (UMG) is set to acquire Chabaka, a UAE-based music company that offers digital distribution, marketing, publishing, and label and artist services in the Middle East and North Africa (MENA) region. Chabaka, founded in 2013, has built a rich regional catalog and signed agreements with over 150 independent artists and local labels in the MENA region.
This acquisition aligns with UMG’s strategy to expand in high-potential music markets around the world. The MENA region experienced a significant 23.8% growth in recorded music revenues in 2022, making it an attractive market for UMG’s expansion. Chabaka will become part of UMG’s Virgin Music Group, working closely with local Virgin and UMG teams in MENA.
Ala’a Makki, Co-Founder and CEO of Chabaka, expressed excitement about the partnership, which marks Chabaka’s 10th anniversary. Tarek Makki, Co-Founder of Chabaka, emphasized their shared vision to foster regional talents and expand their global reach. Key members of the Chabaka team, including CEO Ala’a Makki, will remain in their positions.
UMG aims to leverage Chabaka’s regional expertise and combine it with its global platform to build a larger audience for MENA talent. This acquisition underscores UMG’s commitment to growing its presence in emerging music markets worldwide.
About Universal Music Group (UMG):
UMG is a global leader in music-based entertainment with businesses in recorded music, music publishing, merchandising, and audiovisual content. UMG has a vast catalogue of recordings and songs across every musical genre, identifying and developing artists while producing and distributing critically acclaimed and commercially successful music.
About Virgin Music Group:
Virgin Music Group is UMG’s global independent music division, comprising leading label and artist service businesses, including Virgin Music and Ingrooves.
About Chabaka Music Group:
Chabaka is a music company focused on revolutionizing the music industry in the MENA region. It offers innovative and transparent solutions for independent artists and labels, promoting local talent and enhancing their visibility on a global scale. Chabaka is part of the CHBK group, a dynamic network of companies involved in digital entertainment content creation, marketing, and distribution.