Africa holds a significant economic opportunity within its grasp, owning approximately one-third of the world’s major international water basins. A comprehensive study by the UN Environment Programme (UNEP) reveals that the continent’s marine and coastal tourism sector has the potential to generate more than $100 billion in revenue by 2030.
The UNEP study highlights the often-overlooked potential within coastal tourism, shedding light on opportunities for the private sector to align with green agendas. This sector not only offers economic promise for Africa but also presents a pathway to sustainable development.
Africa’s diverse landscape provides a range of eco-tourism possibilities, from wildlife safaris and conservation-oriented experiences to sustainable agriculture and culinary journeys, all drawing on the continent’s rich wildlife heritage.
Africa’s expansive coastline presents lucrative prospects in the blue economy, having generated $296 billion and 49 million jobs in 2018. Projections indicate that these numbers could reach $576 billion and 127 million jobs by 2063, accounting for about 5% of Africa’s active population. The marine and coastal tourism sector, valued at $80 billion, surpasses the global average. With strategic investments, this sector could potentially yield $100 billion in revenue and employ 28 million people by 2030.
Despite its potential for growth, Africa’s Blue Economy faces sustainability challenges, including issues like illegal, unreported, and unregulated (IUU) fishing, contributing to an annual loss of an estimated $10 billion in catch.
Coastal tourism encompasses a range of land-based activities like swimming, surfing, and sunbathing, while maritime tourism involves sea-based pursuits such as boating, yachting, and cruising.
Elizabeth Mrema, UNEP Deputy Executive Director, advocates for a holistic approach for businesses that considers profit, people, planet, prosperity, peace, and partnerships. She emphasizes that policymakers can create a supportive environment for investments by implementing robust regulatory frameworks, investing in research, innovation, education, and fostering public-private partnerships.
The report showcases success stories of green ventures and provides data on the growth potential across various sectors. Coastal and marine tourism already account for at least 50% of global tourism, making it a pivotal economic sector for small island developing states and coastal nations alike.