Samsung Electronics (005930.KS) unveiled its latest high-end foldable smartphones; keeping prices at the same level as last year’s in a bid to cement its leadership in an expanding niche market.
The smartphone maker priced its clamshell Galaxy Z Flip4 at $999.99, and the 5G-enabled top-line Galaxy Z Fold4 with a 7.6-inch main screen to start at $1,799.99 in the United States, the same as the launch prices of last year’s models.
“We’ve successfully transformed this category from a radical project to a mainstream device lineup enjoyed by millions worldwide,” said TM Roh, president and head of mobile experience at Samsung Electronics.
The Galaxy Z Flip4 and Z Fold4, as well as its latest earbuds, Galaxy Buds2 Pro, will be generally available starting Aug. 26 in select places such as the United States, parts of Europe and South Korea.