The Nigeria Railway Corporation, in collaboration with B2YB, an advisory and consultancy firm, has launched its advertising platform to promote visibility for brands around train stations.
The NRC appointed B2YB to manage the commercial utilisation of its assets within and around railway terminals.
In a joint statement, NRC and B2YB described the advertising platform as the easiest, fastest and most effective way brands can reach out to their target audience.
The statement said, “Railway advertisement platform is a fairly unique way through which brands can achieve very high visibility in a considerably short time.
– Punch