Uber’s future used to be self-driving cars. Now it’s delivering alcohol.
On Tuesday, the company announced that it is acquiring alcohol delivery startup Drizly for $1.1 billion in stock and cash. The deal, which is not yet complete, will result in Drizly being integrated into Uber’s food delivery app while also remaining a standalone app.
Drizly was founded in 2012, inspired by what the company’s site describes as a “simple text” between two friends: “Why can’t you get alcohol delivered?” It now partners with thousands of retailers in more than 1,400 US cities to sell alcohol through its platform to be delivered in under an hour.