Apple is reportedly stepping up its game in the AI hardware race, with a new wearable device rumored to resemble a small pin that users can attach to their clothing. According to a report by The Information, the device will include two cameras and three microphones, bringing AI-powered features directly to a wearable format. If true, this could mark Apple’s first major foray into standalone AI wearables.
The timing of the report coincides with OpenAI’s own hints about entering the hardware market. On Monday, OpenAI’s Chief Global Affairs Officer, Chris Lehane, revealed at Davos that the company may announce its first AI hardware device later this year—likely a pair of smart earbuds. Apple’s move appears to signal a direct competition in the emerging AI hardware landscape.
Details about Apple’s device describe it as a “thin, flat, circular disc” made from aluminum and glass, roughly the size of an AirTag but slightly thicker. Beyond the two cameras—one standard lens and one wide-angle—the pin will reportedly feature a physical button, a speaker, and a Fitbit-like charging strip on its back. The device is designed to capture photos, video, and potentially offer other AI-powered interactions.
Apple is reportedly accelerating development to stay ahead in the AI race, with industry sources suggesting the device could be released as early as 2027, producing up to 20 million units at launch. TechCrunch reached out to Apple for confirmation, though the company has not commented publicly on the project. The ambitious timeline underscores Apple’s focus on combining innovation with mass-market appeal.
Despite the excitement, consumer demand for AI wearables remains uncertain. A previous attempt by former Apple employees, the Humane AI pin, included cameras and microphones but struggled after launch, eventually leading to the company selling its assets to HP. Apple will likely need to balance cutting-edge technology with real-world usability to make this product successful.
source: Techcrunch