Facebook Tests Link-Posting Limits for Professional Accounts: Impact on Creators and Brands

Meta, the parent company of Facebook, is testing a new restriction on link posting for professional accounts and Pages, limiting the number of links unless users subscribe to Meta Verified. The paid plan, which starts at $14.99 per month, appears to be at the center of this experiment aimed at increasing the value of the subscription.

The test, spotted by social media strategist Matt Navarra, allows users in the experiment to post only two links unless they pay for Meta Verified. However, affiliate links, comments, and links to Meta-owned platforms such as Facebook, Instagram, and WhatsApp remain unaffected. This limitation specifically targets professional mode users, who convert personal profiles into creator profiles to gain wider content discovery.

Meta confirmed to TechCrunch that the test is “limited” and designed to understand whether the ability to post more links provides additional value for Meta Verified subscribers. At present, publishers are not part of the experiment, and users can still share links in comments without restriction. This move could affect creators and brands who rely on links from external blogs or websites to drive traffic.

According to Meta’s Q3 transparency report, over 98% of feed views in the U.S. come from posts without links. The remaining 1.9% of views are mostly from pages users follow, with links shared by friends or groups contributing minimally. This data may have influenced Meta’s decision to experiment with link limits and encourage more native content sharing on its platforms.

With the rise of AI-generated content and changing content discovery habits, this test reflects a broader trend among social networks to prioritize platform-native posts over external links. Creators and brands may need to adapt by posting more content directly on Meta platforms or consider subscribing to Meta Verified to maintain their link-sharing strategies.

source: techcrunch