In celebration of its 25th anniversary, mediaReachOMD has unveiled OCI 2.0, the latest evolution of its proprietary consumer intelligence platform. OCI has long been a vital tool in understanding consumer behavior, media engagement, and purchasing patterns. With the growing complexity of consumer decision-making, the platform has incorporated advanced AI technologies to offer deeper insights, empowering brands to make more informed business decisions in a rapidly changing media landscape.
OCI 2.0 introduces sophisticated AI-driven analytics, enabling precision-led business decision-making. The platform’s AI-powered engine goes beyond traditional data processing, providing comprehensive analytical assessments and generating intuitive visualizations for more accessible decision-making. This upgrade will help brands understand and anticipate market shifts with a level of accuracy never seen before in consumer insights.
One of the most notable features of OCI 2.0 is its generative AI capabilities, which include a questionnaire simulation tool. This allows users to design and deploy surveys directly from the dashboard, streamlining data collection and facilitating real-time analysis within a unified platform. The integration of this feature enhances the platform’s functionality, making it more efficient for businesses to gather and analyze consumer data.
OCI 2.0’s reach has also expanded, now covering 16 key markets across Nigeria, up from seven states. This broadens the platform’s regional targeting, offering a more comprehensive understanding of consumer behavior across various demographics and industries. With its larger sample size and improved market coverage, OCI 2.0 sets a new industry standard for AI-driven data intelligence and positions mediaReachOMD as a leader in the future of data-driven marketing.
source: the sun