Tech giants continued their dominance in global brand value rankings, with Apple, Microsoft, and Google taking the top spots. According to Brand Finance’s Global 500 report, the world’s top 500 brands grew their combined value by 10%, reaching $9.5 trillion in 2025, driven largely by tech sector innovations and strong brand loyalty. Apple maintained its lead with a brand value of $574.5 billion, followed by Microsoft at $461.1 billion and Google at $413 billion. Other top performers included Amazon, Walmart, and Nvidia, with Nvidia seeing the largest growth, a 98% increase in brand value.
Apple’s sustained dominance is attributed to its diversification into wearables and services, alongside its continued strength in hardware sales like the iPhone and iPad. Similarly, Microsoft’s significant investment in artificial intelligence, particularly in its partnership with OpenAI, has fueled its brand growth. Amazon’s brand value surged through its focus on cloud computing and e-commerce, while Walmart grew by enhancing digital services and marketing efforts. These companies have leveraged technological advancements and strategic moves to stay ahead in the competitive market.
The 2025 rankings also highlighted the rise of Chinese brands, such as TikTok and Pinduoduo, challenging established leaders. Brand Finance CEO David Haigh pointed to Chinese companies as major players in the global brand landscape, focusing on quality and innovative strategies. The report also noted that the U.S. accounted for over half of the total brand value, with China and Germany following. In terms of industries, banking, retail, and media led in brand value, reflecting global trends in consumer spending and technological investment.
Source: euro news