FBNBank Ghana has announced its name change to FirstBank Ghana, aligning with the identity, values, and vision of the FirstBank Group. This move aims to strengthen the bank’s commitment to customers, stakeholders, and the community it serves while leveraging the brand equity and heritage of FirstBank Nigeria, which boasts over 130 years of banking experience.
The rebranding initiative, undertaken across FirstBank Group’s subsidiaries in Africa and Europe, signifies the bank’s dedication to delivering world-class banking services and solidifying its position as a leading financial institution in Ghana. By adopting the FirstBank name, the bank seeks to enhance brand clarity, uniformity, and consistency in the markets it operates.
Mr. Olusegun Alebiosu, Acting Group Chief Executive Officer of the FirstBank Group, emphasized the significance of the rebranding, highlighting its alignment with the bank’s goals and objectives.
Source: Business Insider Africa