Apple introduced its latest chip, the M4, designed to excel in artificial intelligence tasks, in the iPad Pro model, a departure from its typical placement in Mac laptops.
The move aims to provide app developers with access to the advanced chip’s capabilities ahead of Apple’s annual software developer conference. Despite trailing competitors in integrating AI into products, Apple’s strategic shift underscores its commitment to incorporating cutting-edge technology into its offerings.
The iPad Pro, Apple’s premium model, will feature upgraded displays and the new M4 chip with an enhanced “neural engine,” showcasing Apple’s ongoing investment in AI-driven innovation. Additionally, Apple unveiled new versions of its mid-priced iPad Air, now available in a larger 13-inch size starting at $800, equipped with the M2 chip previously featured in MacBooks.
While the full extent of the M4 chip’s AI features will likely be revealed at the developer conference, speculation suggests enhancements to Siri and other operating system capabilities. Analysts note that AI features like improved video call experiences may not drive immediate consumer upgrades but anticipate Apple’s continued efforts to deliver compelling user experiences with its advanced technology offerings.
Source: REUTERS