At a press conference at the company’s headquarters in Redmond, Washington, Microsoft CEO Satya Nadella said, “This technology is going to change pretty much every software category.” The firm currently controls an estimated tenth of the search market.
However, a lot of investors believe that new technologies will benefit everyone. Alphabet gained 4.6% on Tuesday, while Microsoft’s shares ended the day 4.2% higher.
With the release of ChatGPT, the chatbot sensation from OpenAI, the public first became aware of the power of so-called generative AI, which can generate almost any text or image.
On desktop computers, Microsoft’s new Bing search engine is currently live in limited preview. It will soon be made available for mobile devices.
It revealed its own chatbot, named Bard. It also plans to deploy an AI for search that can create content when there are no straightforward answers available online.
Microsoft’s plan to upgrade its Edge browser will also make Google’s Chrome rival more competitive. The Redmond-based business anticipates ultimately making the improved Bing available for other browsers.
The new Bing, according to Microsoft executives, will alter how consumers locate information online.
For instance, a chatbot can make it easier for consumers to refine their inquiries and get more relevant, current answers.