Google Is Being Sued For $25.4billion In Damages By Dutch And UK Courts Over Its Adtech Practices.
Following complaints from publishers, antitrust regulators have recently begun to investigate Google’s adtech.
A law firm representing publishers will soon launch two lawsuits in British and Dutch courts against Alphabet subsidiary Google (GOOGL. O) over its digital advertising tactics, seeking damages in the amount of up to 25 billion euros ($25.4 billion).
The company, fined 220 million euros by the French competition police last year, and the European Commission and its UK counterpart are looking into whether Google’s adtech business provides it an unfair edge over competitors and advertisers.
Google criticized the impending legal actions and stated that it collaborates positively with publications all around Europe.