Netflix has named Microsoft as its partner for its ad-supported service, the companies announced Wednesday.
The “Stranger Things” streamer, which has been struggling to retain and add subscribers, announced in April that it was planning on rolling out an ad-supported tier after years of resisting the move.
The offering has a lot of profit potential for Netflix as it works to sign up more users.
In an effort to lure more subscribers, Netflix has increased its content spend, particularly on originals.
– Cnbc