The Group, owner of its Nigerian subsidiary, MTN Nigeria Plc disclosed in a statement that it now owns 144 plots of virtual land with an overall area of 12x12m.
The company however did not mention how much MTN paid for the plots.
Speaking on the development, Bernice Samuels, MTN’s Group Executive for Marketing said. “This is an exciting moment for us as we lead businesses on the continent to enter the metaverse marketplace. This is exactly what our Ambition 2025 strategy is premised on – leveraging trends that amplify consumer’s digital experiences and engagement.
Samuels added We have always been at the forefront of technological and digital changes and we remain alive to the exciting opportunities the metaverse presents for us and our customers’’.
Africarare was launched in October 2021, becoming the first African VR metaverse to launch. The platform uses a token, UBU token, as its native token.
The metaverse is a concept of a persistent, online, 3D universe that combines multiple different virtual spaces. You can think of it as a future iteration of the internet. The metaverse will allow users to work, meet, game, and socialize together in these 3D spaces.
– Parrot