Kanye West has teased a collaboration between his own Yeezybrand and GAP, marking what longtime fans will recognize as a lyrically documented full-circle moment.
Early Friday, West—using the hashtag #WESTDAYEVER—shared a photo in which clothes could be seen being pulled from a bag marked “developed by Yeezy and GAP.” The bag also listed the frequent location of current-era West projects, i.e. Wyoming:
Shortly after sharing that initial photo tease, West confirmed the “partnership” with the release of a new logo.
Kim Kardashian West tweeted that the partnership is Kanye’s “dream come true.”
And following West’s initial tweets, interest in the pairing was already measurably palpable
We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his Yeezy brand and together defining a next-level retail partnership,” Mark Breitbard, Global Head of Gap Brand, said in a press release.
The Yeezy Gap line will consist of men, women, and kids pieces “at accessible price points” and is expected to launch in 2021. Additionally, the deal includes plans for West’s “design vision” to also be utilized in the rollout of “expressions” in Gap stores and digital channels.
Per the New York Times, the deal is for 10 years, with an option to renewafter five. Gap is reportedly aiming to be bringing in $1 billion in annual Yeezy Gap-generated sales by the five-year mark. West’s Yeezy, meanwhile, stands to gain royalties and potential equity.
— Complex